October 17, 2016

Why your business needs a responsive website — not an app

Here’s a fun exercise: Dig deep into your memory and ask yourself how many apps you downloaded last month. If your answer’s more than zero, you’re in the minority.

Three things in life are certain:

  1. Death
  2. Taxes
  3. Every new web design client asking you to build them an app

Apps are all the rage these days, and that’s rarely more obvious than when we talk to our clients about their digital needs.

But the fact is: apps are kind of like kale.

Everybody will tell you kale’s amazing for you. They’ll extol its benefits in exhaustive and convincing detail. But when you rush to Whole Foods, buy a few bushels, and cook them up — all you get is a bitter mouthful of plant matter vaguely reminiscent of burying your face in garden mulch.

And that’s when you realize: kale may be amazing, but it just isn’t for you.

Apps are the same way. You’ve heard they’re the holy grail of digital marketing, but you don’t really know for sure. (Though it’s clear from your app developer’s rates that they think it’s the holy grail.)

Read the rest of the post on Webflow's Blog!

Our resource guides

Win SEO Through Content Marketing with the Tandem Bike Technique

Learn more

Ideal SEO Content Length: Flushing the Goldfish Cliche Down the Toilet

Learn more

"What is Your Most Actionable Content Writing Tip?"

Learn more

13 Mind-Blowing Statistics About Responsive Web Design in 2018: Entering a Mobile-First World

Learn more

The Definitive Web Design Resource Guide: 2018 (updated)

Learn more

16 Actionable SEO Tips You Can Implement Today to Avoid the Most Common SEO Mistakes

Learn more
share this
September 6, 2018

What is Content Writing and how does it differ from Content Marketing?

Read more
April 19, 2018

Everything You Need To Know About GDPR And How To Prepare

Read more
March 26, 2018

It’s Official: Google’s Mobile-First Indexing Rollout Starts Today [3.26.18]

Read more
February 21, 2018

7 Actionable Tips To Drive Your Organic Clickthrough Rate Through The Roof

Read more
February 8, 2018

Content Promotion: The Key To Earning Backlinks and Dominating SEO

Read more
February 1, 2018

The Anatomy of Effective Content

Read more
simple dark grey arrow

Keep up with the latest

Get actionable monthly tips on creating an industry leading web presence.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Ready to see how The Plan will work for you?

Let us show you exactly how to turn your website into your #1 sales acquisition channel starting with a free, comprehensive web audit.

Oops! Something went wrong while submitting the form.

Sweor, LLC

225 S. 6th Street Suite 3900
Minneapolis, MN 55402

Keep up with the latest. Join our email list.

Oops! Something went wrong while submitting the form.