April 12, 2016

Here’s why first impressions on your website are killing your business and costing you clients - 6 statistics your business can't live without

You wouldn’t show up to a huge sales meeting wearing a loincloth, would you? I would venture to say your potential clients wouldn’t be very impressed. Well, believe it or not, digital first impressions are just as important. Actually, scratch that. They’re more important. 

You get to stop working at 5:00 and change into comfortable clothes for the evening. Your website doesn’t. It’s open 24/7; and here are some statistics that will convince you your site better be dressed to impress:

  1. 38% of people will stop engaging with a website if the content/layout is unattractive.

That means they are clicking the back button and going elsewhere. Not cool.

  1. 85% of customers search the web before making a purchase decision.

But it’s ok, you can still get that 15% percent, right?

  1. 94% of a website user’s first impressions are design-related.

That leaves 6% of the population (those who probably wear loincloths to big sales meetings) not caring.

  1. 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design.

...And the amount of time it takes to make those judgements is:

  1. It takes 50 milliseconds for users to form a first impression on a website.

Do you know how long that is? Not very.

  1. It takes 2.6 seconds for a user’s eyes to land on that area of a website that most influences their first impression

Step 1: Impress users in 50 milliseconds.

Step 2: Have a strong Call To Action to draw them in after 2.6 seconds.

People like (and trust) nice things

When website users look at a badly designed website, they don’t just judge the website, they judge the company. There is ample evidence that design heavily influences first impressions, and that first impressions influence a consumer’s trust and respect for a company.

Bad design is no longer something business owners can joke about and place at the bottom of their priority list. It's costing companies money in the form of lost clients, not to mention credibility and reputation.