You wouldn’t show up to a huge sales meeting wearing a loincloth, would you? I would venture to say your potential clients wouldn’t be very impressed. Well, believe it or not, digital first impressions are just as important. Actually, scratch that. They’re more important.
You get to stop working at 5:00 and change into comfortable clothes for the evening. Your website doesn’t. It’s open 24/7; and here are some statistics that will convince you your site better be dressed to impress:
That means they are clicking the back button and going elsewhere. Not cool.
But it’s ok, you can still get that 15% percent, right?
That leaves 6% of the population (those who probably wear loincloths to big sales meetings) not caring.
...And the amount of time it takes to make those judgements is:
Do you know how long that is? Not very.
Step 1: Impress users in 50 milliseconds.
Step 2: Have a strong Call To Action to draw them in after 2.6 seconds.
When website users look at a badly designed website, they don’t just judge the website, they judge the company. There is ample evidence that design heavily influences first impressions, and that first impressions influence a consumer’s trust and respect for a company.
Bad design is no longer something business owners can joke about and place at the bottom of their priority list. It's costing companies money in the form of lost clients, not to mention credibility and reputation.