We like to explain it as follows:
Responsive design transcends mobile-friendly. A responsive site adjusts to the pixel width of the device upon which it is being viewed. A responsive site isn’t just a site that “works on a cell phone,” it’s a site that retains the same level of user experience as it would on a desktop computer on every single device.
Now that you know what it is, here are some statistics that prove why it matters:
That was almost two years ago...
A non-responsive site is a back button magnet.
This means that users are not only using their mobile devices to search for service providers, they are also increasingly using them to make purchases.
And don’t forget about SEO!
This major update was known throughout the internet as Mobilegeddon.
These next two may just be the most important:
The first 6 points show the incredible importance of responsive web design by presenting real facts about how websites are being accessed and what users are expecting. However, the last two statistics present a huge opportunity, particularly among small businesses. Building your website to be responsive will put you ahead of the curve.
We are getting to the point where having a responsive site is transitioning from being a competitive advantage to becoming industry standard. The earlier you adopt, the better off you will be.