Mailchimp + Google Analytics

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SOP

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Authorize Google Analytics

  1. Log into Mailchimp using credentials with access to the {CLIENT} Mailchimp account. Select the {CLIENT} from the list of accounts.
  2. Click on the drop-down menu in the upper right-hand corner, and select Account. In the screen that loads, you will see a list of menu options under the {CLIENT} name. Click on Integrations.
  3. Click Google: Analytics, Contacts and Docs
  4. Click Authorize Connection
  5. Click Allow to grant Mailchimp access to your Google account

Add Tracking to Your Regular Campaign

  1. Coordinate with individual responsible for sending out Mailchimp emails to ensure tracking of Mailchimp campaigns in Google Analytics is enabled. If necessary, provide these steps:
  2. Create a new regular email campaign
  3. In the Settings & Tracking section of the Campaign Builder, check the box next to Google Analytics link tracking
  4. Click Save

Additional Resource