Most online newsletters are static pages or downloadable PDFs. We created a central hub for each edition of the NAC newsletter in which each individual article could be linked to and advertised with its own page and unique url. This has created a much more dynamic and flexible experience for the organization and its members.
One of NAC’s biggest priorities is shedding light on the member and affiliate organizations that make its existence possible. We built in the ability for NAC staff to easily create and edit new pages as new members join.
We took NAC into the digital age, turning a templated website focused exclusively on traditional media into a modern, engaging website with innovation as a guiding principle.